Taken from Archello’s article introducing the brand G.T.DESIGN

Introducing partner G.T.DESIGN

article by Allie Shiell – July 2024

Hula Hoop

G.T.DESIGN is synonymous with innovation and elegance in rug design. Founded in 1977 by Deanna Comellini, the Italian brand has redefined the art of rug making through a unique blend of traditional craftsmanship and contemporary aesthetics. G.T.DESIGN’s commitment to quality, sustainability, and artistic expression has positioned it as a leader in the luxury rug market, appealing to discerning customers worldwide.

The Visionary behind G.T.DESIGN:

Deanna Comellini, an architect and designer, launched G.T.DESIGN with a vision to transform rugs from mere functional items into artistic expressions that enhance living spaces.

Her passion for design and attention to detail are evident in every creation, from the selection of materials to the intricate patterns and textures that characterize G.T.DESIGN rugs.

Included in the Italian edition of Forbes ”100 Most Influential Women of 2022”, Deanna Comellini continues to guide and inspire the industry through her unique talent and a strong commitment to product excellence and sustainability.

Craftsmanship and Innovation:

G.T.DESIGN’s rug-making approach is rooted in the rich tradition of Italian craftsmanship. Each rug is meticulously handcrafted by skilled artisans who employ time-honoured techniques passed down through generations. This dedication to traditional methods ensures that every piece is of the highest quality, reflecting the brand’s commitment to excellence. However, G.T.DESIGN is not bound by tradition alone.

The brand is known for its innovative use of materials and technology, continually pushing the boundaries of rug design. From natural fibers like wool, silk, and linen to cutting-edge materials like recycled PET, G.T.DESIGN embraces sustainability without compromising style or luxury. This forward-thinking approach has led to the development of unique products that stand out in the competitive landscape of high-end interior design.

Sustainability and Social Responsibility:

G.T.DESIGN is deeply committed to sustainability and social responsibility. The brand sources materials ethically and works closely with suppliers who share its values. By focusing on environmentally friendly practices and supporting local communities, G.T.DESIGN ensures that its rugs are beautiful and produced in a manner that respects the planet and its inhabitants.

The Impact of G.T.DESIGN:

G.T.DESIGN’s influence extends beyond interior design. The brand’s rugs have been featured in prestigious exhibitions and design shows around the world, garnering acclaim from critics and enthusiasts alike. G.T.DESIGN’s collaboration with renowned architects and designers further highlights its role as a pioneer in the industry, continually setting new standards for creativity and innovation.

Below are some outstanding examples of their products as used in global projects:

Hula Hoop

hula hoop for yachting

One Thousand Museum Miami

G.T.DESIGN was the exclusive partner of One Thousand Museum Miami, Zaha Hadid’s latest residential development, providing flooring designs and bespoke rugs in all common areas and the two show apartments of the project.

One Thousand Museum Miami

G.T.DESIGN was the exclusive partner of One Thousand Museum Miami, Zaha Hadid’s latest residential development, providing flooring designs and bespoke rugs in all common areas and the two show apartments of the project.

Hula Hoop is a project inspired by the carefree games that enliven outdoor days. It includes a series of outdoor and indoor rugs designed by Deanna Comellini. These handmade rugs are made with a high-performance technical yarn designed to resist wear, sunlight, weather damage, and bacterial contamination.

Available in a variety of patterns in circular, oval and heart shapes, the collection is driven by the philosophy of movement, and combines dynamism and technical avant-garde. The rich color palette can be used for customization requests on colors and sizes up to 4 meters. (13’1″ ft) wide. Hula Hoop is an outdoor and indoor rug, also suitable for wellness areas such as spas and saunas as well as terraces and poolside.

An ideal furnishing complement in yachting and hospitality, it also pairs perfectly with more contemporary design furniture for living areas and bathrooms.

Luoghi – Hand painted wool rug

Ioc New York

In the planning of the contract departments and headquarters of IOC (International Office Concept), a division of Lema Group in New York, the studio Gensler has introduced textile surfaces from G.T.DESIGN’s Luoghi collection.

Ioc New York

In the planning of the contract departments and headquarters of IOC (International Office Concept), a division of Lema Group in New York, the studio Gensler has introduced textile surfaces from G.T.DESIGN’s Luoghi collection.

Lightness and warmth are the predominant features of Luoghi, the rug collection in hand-painted wool. Light rugs that were inspired by surfaces weathered by time, bringing an element of the past to the most sophisticated interior design projects. Entirely hand-painted on both sides, they combine the hard-wearing properties of wool with the uniqueness of the colors, making each piece totally unique and unrepeatable.

The hand-stitching and the modular features of the individual elements help the designer shape these textile paintings. They combine elegance and function and create a unique atmosphere wherever they are.

In-Canto – Bamboo fiber rug

An Urban Cottage Guangzhou

An oasis between minimalism and nature in the metropolitan city of Canton, where In-Canto rugs help create a warm and bright atmosphere for daily comfort

An Urban Cottage Guangzhou

An oasis between minimalism and nature in the metropolitan city of Canton, where In-Canto rugs help create a warm and bright atmosphere for daily comfort

As soft as silk and as lustrous as viscose, this bamboo fiber rug offers a unique experience of touch and sight. In-Canto was created thanks to the innovative textile fiber work developed by G.T.DESIGN, the company that pioneered the design rug. There is nothing standardized about In-Canto, which can be supplied in widths of up to 5 meters (16″ 4′ ft), in shapes and colors also according to the customer’s request.

The In-Canto collection stuns as the centerpiece in all environments, with a unique color palette that is continually updated. Where to use it: thanks to special hand-weaving, In-Canto‘s colors vary with the light, offering a unique and surprising visual experience. The soft and sensual touch of this rug is ideal for sleeping and living spaces, including the most exclusive lounge areas.